DDFH&B Advertising

DFH&B win ‘Ad Agency of the Year’ at Checkout Awards

christine — Tue, 01 Nov 2011 16:32:52 +0000

DDFH&B has picked up the ‘Ad Agency of The Year’ award at the Checkout National FMCG Awards 2011 which were recently held in Dublin. The judging panel was asked to consider what campaigns they thought were particularly memorable, what campaigns had most effectively conveyed brand values to the consumer and what ad agencies were prepared to innovate and ‘think outside the box’ in their work with FMCG customers. A number of campaigns created by DDFH&B impressed the panel including creative work done by DDFH&B for the National Lottery and for Denny.

Denny’s ‘Home Is’ campaign scoops awards!

admin — Sun, 09 Jan 2011 02:41:29 +0000

Another award for Denny last night May 13 for Best Brand Campaign at the All Ireland marketing awards!

Denny’s ‘Home Is‘ campaign picked up 3 ICAD bells at the awards on Thursday 15th April for best Integrated Campaign, best Consumer Campaign in Print category and best in the Print Craft category for Art Direction, and an award for Best in Digital at the APMCs.

Created by DDFH&B, Denny’s ‘Home Is’ campaign sought to discover what home means to the people of Ireland today and was a huge success for the brand, culminating in its current Taste of Home TV ads, which feature real people in real life situations.

Enjoying Ireland with Fáilte Ireland

admin — Thu, 09 Dec 2010 02:49:06 +0000

Behaviour & Attitudes reported that the campaign ‘Fun Starts Here’ for Fáilte Ireland’s was the single most effective communications programme their advertising monitor ever measured. The ad was created by DDFH&B. (Source Marketing Magazine December 2010).

DDFH&B and Bord Gáis Energy wins Grand Prix at AdFX

admin — Thu, 09 Dec 2010 02:41:59 +0000

DDFH&B swept the boards winning two Gold and the Grand Prix for the Big Switch campaign.

DDFH&B swept the boards winning two golds and the Grand Prix award at IAPI ADFX Awards in Dublin’s Shelbourne Hotel last night. The agency won the Grand Prix for its Bord Gáis Energy “Making the Big Switch” campaign with Mindshare anchoring the media part of the account.

400,000 customers signed up in just 18 months.

Recessionary Living

admin — Mon, 06 Dec 2010 12:27:26 +0000

With Private labels being 33% cheaper than brands and, discounters Aldi and Lidl expanding trade by 40% in 2008 (Retail News Dec 08), consumers are looking for more justifications to pay the premium price. People are finding smart ways to maintain the standard of living they have become accustomed to. They are trading down, buying less and becoming detectives for special offers.

John Concannon selected as Marketer of the Year

admin — Mon, 29 Nov 2010 02:49:42 +0000

The man who made stay at home holiday breaks in Ireland a “must do” option and in the process delivered the most effective Fáilte Ireland communications programme ever measured, was selected as Marketer of the Year 2010.

John Concannon, Director of Market Development at Fáilte Ireland was awarded the title following the success of his Discover Ireland ‘Fun Starts Here’ campaign. The fully integrated campaign was developed by the DDFH&B Group.

This included the TV, radio and print campaign, supported by a full PR campaign and online strategy and implementation. The core objective of the campaign was to hold Irelands share of the holiday market, given the signifcant decline in the size of the market in 2009.

IPSOS tracking data up to July 2010 showed a strong increase in the number of trips taken by Irish people in Ireland up by 10%. There were 17% more unique visitors to the website versus 2009.

Behaviour & Attitudes reported that the campaign created by DDFH&B was the single most effective communications programme their advertising monitor had ever measured.

Serious About Hobbies

admin — Wed, 24 Nov 2010 15:32:01 +0000

Hobbies used to be just interests that we pursued purely for pleasure but now Web technology is allowing more amateurs to turn personal passions into profits at minimal expense or risk. A foodie’s blog on a restaurant and recipes can generate enough traffic to attract advertisers and the best bloggers in Ireland are congratulated each year with the Irish Blogger Awards.

Mother Earth Special Offers

admin — Fri, 05 Nov 2010 10:01:30 +0000

Now that we are in a Recession, we are seeing environmentalism being repositioned as not just good for the environment but also good for your pocket. Cutting down on energy usage and using sustainable resources are all shown to be smart money savers.

Youth Truths

admin — Mon, 01 Nov 2010 02:50:13 +0000

Youth Truths is an exciting project about Irish youth: their tastes and views are ever-changing which makes them the most elusive group of people to reach.

The DDFH&B Planners wanted to really get under the skin of the emerging generation of “digital natives” and recessionistas, to investigate how the current economic and social changes have and will impact their lives, their spending habits and their view of brands.

We conducted a large scale research project with Irish 16-25 year olds, incorporating a 750 quantitative study (in conjunction with Millward Brown), 9 focus groups across the country and 9 filmed interview.

Download Youth Truths PDF ››

Green Literacy

admin — Sun, 17 Oct 2010 15:04:37 +0000

Recent research shows that green matters are part of people’s conscience even if they are not part of they everyday life. People are making little changes but feel they can do more. However the recession is most certainly holding up progress in this area with people unwilling to spend.